In the latest episode of the Profit Tool Belt show, host Dominic Rubino sits down with Robert Whittaker of Magnolia Fence and Patio and Purple Coaching. Robert’s story is proof that scaling a construction business isn’t just about better tools or fancy marketing—it’s about mindset, people, and giving back.

From Technician to Business Leader
Robert began in landscaping, eventually shifting to construction and founding Magnolia Fence and Patio. He learned that to grow beyond the early stages, you must become a leader, not just a technician. That meant focusing on discipline, focus, and constantly evolving as a leader.

Why “People First” Is the Key to Scaling
Robert’s main bottlenecks—and biggest wins—came from investing in people:

• Building trust and a shared vision.
  
  
• Creating a culture of servant leadership.
  
  
• Appointing new leaders so the business can grow beyond him.
  
  

Mindset Shift – From Making a Million to Giving a Million
A pivotal moment for Robert came when he shifted from wanting to make money to wanting to give back. This abundance mindset transformed his company culture and inspired growth.

Action Steps for Contractors
✅ Identify your ideal customer for the next 1-3 years.
✅ Put people first—hire for culture and mindset, not just skills.
✅ Find your “why” and make it part of your team’s mission.
✅ Join trade associations and tap into coaching to expand your vision.

‍More about Robert Whittaker: LinkedIn | Purple Coaching & Consulting | Magnolia Fence & Patio

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